Connecting Fashion & Culture with Global Institutions

Dolce&Gabbana · Milan · April 2024
Events · Integrated Communications · Project Management

Dolce&Gabbana's From the Heart to the Hands exhibition needed a press strategy that matched the ambition of the work itself.

Leading communications alongside Dolce&Gabbana's in-house team and a Milan agency partner, I drove press outreach across fashion, lifestyle, cultural, and Italian regional media. We pitched in advance to secure an exclusive in Vogue's April issue — syndicated across more than ten international Vogue editions — and ran an always-on press office throughout the exhibition to keep coverage flowing and draw travel media to Milan during peak season.

The opening drew a press conference of 100+ journalists, a curator-led tour, and a 400-guest gala spanning culture, fashion, and the city of Milan.

Result: 300+ unique stories worldwide, overwhelmingly positive in sentiment, reaching a combined audience of 1.27 billion.