Connecting Fashion & Culture with Global Institutions

Dolce&Gabbana · Milan · April 2024
Events · Integrated Communications · Project Management

Dolce&Gabbana's From the Heart to the Hands exhibition needed a press strategy that matched the ambition of the work itself.

Leading communications alongside Dolce&Gabbana's in-house team and a Milan agency partner, Timothy drove press outreach across fashion, lifestyle, cultural, and Italian regional media. Collectively pithing in advance to secure an exclusive in Vogue's April issue that was syndicated across more than ten international Vogue editions, while running an always-on press office throughout the exhibition to keep coverage consistently flowing and draw media to Milan during peak season.

The opening drew a press conference of 100+ journalists, a curator-led tour, and a 400-guest gala spanning culture, fashion, and the city of Milan.

Result: 300+ unique stories worldwide, overwhelmingly positive in sentiment, reaching a combined audience of 1.27 billion.