Streamlining Media Relations with Technology

Frieze · Worldwide · July 2025
Integrated Communications · Project Management · Media Relations

Global media required a reliable point of access to Frieze's press materials, brand assets, and messaging across every fair and initiative.

Timothy led the team to develop and launch Frieze's first centralized digital newsroom. Working across communications, marketing, and editorial, the team defined the content needs and partnered with a third-party vendor to build the site's architecture, user experience, and front-end functionality, giving strategic direction throughout to ensure the platform reflected Frieze's brand identity and editorial voice.

The result was a flexible, easy-to-navigate destination that elevated the press experience and strengthened Frieze's positioning ahead of the major moments in the global art calendar.

Result: a permanent media infrastructure that streamlined global press access across all fairs and initiatives.