Experience 

RALPH LAUREN, NEW YORK, NY | PUBLIC RELATIONS ASSISTANT – 08/2015-present

Coordinates US editorial requests for luxury and commercial menswear brands. Manages the PR showroom, and traffics four brands' samples domestically and internationally. Assists in the implementation of press strategies to support key objectives and ensure alignment with corporate/marketing initiatives. Coordinates the planning and execution of seasonal press events and previews. Creates monthly fashion editorial placement reports, and analyzes the number of impressions and media values of editorial coverage, and documents the impact on the business. Continuously develops partnerships with sales, merchandising and design teams, sharing editorial insight. Recaps information on industry and competitor intelligence, trends, editorial highlights, and missed opportunities on a seasonal basis. Works on special projects with the Fashion PR and Corporate Teams

 

RALPH LAUREN, New York, NY | Public Relations Assistant – 06/2014-08/2015

Coordinated editorial press requests for men’s and women’s markets. Worked with fashion editors and stylists on a daily basis to pull samples for editorial stories. Organized and maintained the press closet and storage facility. Tracked all samples when they are being returned or sent out on shoots. Produced seasonal look books for men’s and women’s collections. Assisted in the implementation of seasonal press strategies to support key objectives and ensure alignment with corporate/marketing initiatives. Coordinated the planning and execution of seasonal press events and previews. Created monthly credit reports for internal distribution. Analyzed number of impressions and media values of editorial coverage and documents impact on business. Continuously developed partnerships with sales, merchandising and design teams to share all editorial insight. Recapped information on editor highlights and missed opportunities at the end of the season. Worked on special projects with the Fashion PR and Corporate Teams.

 

RALPH LAUREN, New York, NY | Public Relations assistant (freelance) – 09/2013-05/2014

Assists with the global trafficking of press samples for all menswear collections. Manages a showroom with five menswear collections, including shoes and accessories. Services press and media in several capacities, including sample request (physical and digital), product knowledge requests, and credit requests. Acts as a liaison between the US Press Office and international press offices in Europe and Asia. Facilitates the tracking and reporting of press placements. Contributes to the creation of seasonal trend reports and tracks industry news throughout the season. Assists with the preparation and execution of runway shows and presentations. Coordinates a team of interns on administrative and general support.

 

BLOOMINGDALE’S, Chicago, IL | Public Relations Assistant – 09/2012-05/2013

Assisted the Public Relations department with the planning and execution of in-store events, press and media reporting, and tracked merchandise on loan for editorial placement.

 

RACKED.COM, Chicago, IL | Freelance Contributor – 08/2012-01/2013

Contributed fashion and retail news stories, specializing in store openings, product line coverage, and special events.

 

ESQUIRE MAGAZINE, New York, NY | Fashion Intern – 05/2012—08/2012

Coordinated all incoming and outgoing apparel and accessories samples on loan to the fashion department. Requested credit information from brand’s press representatives. Attended market appointments in place of Senior Market Editor. Composed on-page and back-of-book credit information. Updated press-contact databases. Assisted on photoshoots by overseeing and recording pieces that were shot, organizing the dressing area, along with packing the apparel and accessories for transport to and from shoot locations.

 

BLOOMINGDALE’S, Chicago, IL | Public Relations Intern – 01/2012—05/2012

Maintained monthly press report, created press clips for each press hit and maintained an archive for press clippings. Wrote the monthly event calendar copy, developed event initiatives, wrote copy for in-store and digital event signage, drafted press releases and media pitches, and executed events with a team and independently. Also, oversaw all merchandise being loaned to stylists for editorial placement. Maintained charity requests and correspondence.

Special Skills

  • Microsoft Office Suite & Mac OSX operating systems
  • Fashion GPS
  • BurrellesLuce media tracking systems
  • TerminalFOUR content management system
  • Cision
  • Exceptional verbal and written communication abilities
  • Able to develop editorial content & copy material

EDUCATION

LOYOLA UNIVERSITY CHICAGO, CHICAGO, IL

Bachelors of Business Administration in Marketing, 2013.